F’ It
Client: Fanta
ROLES: Copywriter / Designer / Strategist
AWARDS: The one show Shortlist
People saw Fanta as a kid’s brand and Fanta wanted to change the perspective in a way that was still true to the fun-loving spirit of the brand.
To do this, we aged the audience up a bit and targeted Gen Z.
Our goal was to encourage them to live in the now and worry about the rest later with a simple slogan;
F’ it.
Casestudy
F’ it list
The F’ it List was like a bucket list for daredevils… with a twist.
Participants submitted entry codes found beneath our new peel ‘n’ stick labels to unlock the list on Fanta’s website. Once unlocked, participants had 48 hours to complete and post proof of as many dares as they could for a chance to win a trip straight off of their own F’ it list.
F’ it Fling-shot
The F’ it Fling-Shot were placed in unexpected locations across the country and served as a way to break up the monotony of life. They dared bystanders to do something out of their comfort zone and rewarded the ones brave enough to ride with a photo keepsake and a bottle of Fanta for the road.
F’ it Frat Fest
This Fanta themed festival took place at universities nationwide and encouraged young people to say “F’ it” and have some fun. We took all the classic party games and “Fanta-fied” them with our “F’ it” mantra.
