the first
Client: White castle
ROLES: Copywriter / Strategist
White Castle has a legacy of firsts in the fast food industry (first burger chain, first take out bag, first fast food website, etc) but, when asked to name a fast food restaurant, White Castle is rarely ever the first that comes to mind.
We want to make it clear that White Castle will always be Home of the Firsts.
Tiktok Comment Section Takeover
It’s already a thing for people to comment “first” on a video if they are the first person in the comment section. White Castle wants to take advantage of this and let everyone know who’s really first.
X Page Revamp
The best place to establish a voice as a brand is X so we rewrote the bio and made a couple posts poking fun at the rap feud between Kendrick Lamar, Drake, and J Cole as well as a reference to Jojo Siwa claiming to invent “gay pop”.
