Rebranding

the Playbook

Client: Cleveland browns

ROLES: Copywriter / Strategist

While I am definitely more of a Cincinnati Bengals fan (shout out to Joe Burrow), they are already killing the Browns as far as branding goes. As an ex-Ohioan, I had to help them out a bit with a little branding revamp.

By bringing back the white silhouette motifs inspired by old Madden games and incorporating player card style posters at the stadium, we refreshing the team’s brand without loosing that classic Americana football feel.

Brand Guidelines

2 Introduction.png

3 Table of Contents.png

5 Strategy Overview.png

9 Identity Assets Overview.png

12 Clear Space & Sizing.png

14 How to Write Name.png

15 Color.png

16 Typography.png

17 Typography Pt 2.png

18 Correct Use of Type.png

19 Secondary Graphics.png

20 Photography.png

21 Grid System.png

22 Identity Assests Summary.png

23 Identity Systems.png

35 Identity & Systems Assests Summary.png

36 Reference.png

37 Reference Introduction.png

38 Nomenclature.png

39 Contacts.png

40 Identity & Systems Assests Summary.png

41 Summary.png

42 HOW THE BRANDING ASSETS COME TOGETHER Summary final.png

43 THANK YOU.png

Case study Presentation

1. Cover.png

2. comp.png

3. persona.png

4. sum.png

5.personality.png

6. color.png

8. colors.png

9. type.png

10. graphic.png

11. strategy.png

12. assests Summary.png

13. Strategy.png

14. strategyy.png

15. uniforms.png

16. jacket.png

17. tix.png

18. sign.png

19. concession.png

20. gif stuff.png

21. beer.png

22. all.png

23. more.png

24. guidelines.png

25. THANK YOU.png

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